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The Vision is Simple:
1) Produce Dope Music
2) Create Great Digitals
3) Build Iconic Brands
> A Chill is in the Air… #WearSleeves
ALVEREZ (The MostCold) is a music producer and digital producer from New Orleans, LA. After moving and producing in both Minneapolis, Minnesota and Atlanta, Georgia, @MostCold eventually settled in Houston, Texas to finish college and build a production career.
As a graduate of the Wolf Center for Entrepreneurship at University of Houston, @MostCold works through his own imprint, MostCold Digital… while partnering with Texas digital branding firm, MODERN WHOLE, to deliver music & digital production projects worldwide.
Recent Entertainment Projects from @MostCold + @ModernWhole include:
- V. Bozeman :: CeeLo Green’s New Artist/Singer/Songwriter (Los Angeles)
- Keyshia Ka’oir :: formerly Keyshia Dior – KA’OIR Cosmetics Mogul & Model (Miami)
- Ashley Forrestier :: Singer + ABC “The GLASS HOUSE” Cast Member (New Orleans)
- Christina Milian :: Singer/Actress + NBC “The VOICE” Correspondent (Los Angeles)
- Trevor Wesley :: Singer/Songwriter / Musician (Los Angeles, CA)
- Danisha Danielle :: Real Estate + Financial Expert on CBS “The Talk” (Los Angeles)
- C.Y ur Highness :: Singer / Songwriter / Artist (Houston, TX – Atlanta, GA)
My music/work/beats/tracks/songs are a sonic & visual reflection of the people, places & experiences that made me…. A compilation of life thus far..
“Fresh Produce, Cold Walk Theme Music, Creole Seasoning, Okra & Shrimp, Optical Beams, High Definition, Late Friday Nights (Early Saturday Mornings), The Walk Home from the Bus with your WalkMan and the Big Headphones, The Trumpets and Voices that Blared during your first (good) “Time”, Joe Brown Crowds, SEGA Master System when everybody else had Nintendo, SEGA Genesis when everybody else jocked SNES, Street Fighter II w/ the Chip, The Guile Lock, Double Dragon, Catching the Lake Forest to the Plaza, Fun Arcade Or TILT, Ten Thousand Lakes of Fluid, Polar Bear Breath, Tiger Pride. The Layup Line Shine, The View From Years on The Bench, Transformers, Lunchroom Tables and Classroom Desks, The Hallway BeatBox, Red Clay, Drips of Peach Juice, Keep Movin’s & GUAPtimos, The Middle Room & Back Porch @ The Ollie, Section-8 $4 Rent, American Ninja, Wake & Bakes, Slow Speeds & Bend Spinnage, The Parking Lot, the 3-AM Mission, The Un-Expected Score, Corner Stores, Tymes of Flyte, The Hits of a SwiftKick…Engaging in SwifTactics, The Left on Welcome All, The Trail of the Sunrise on the path to Jeffrey Drive, Foul Bayous, Blown Levies and Gut Funk, Big Bue & Karamita, the N.O.… to the Minno, The A… to the H.The All-Encompassing Effort To Include Who You Are In Your Life’s Work, The 5 Seconds NEO + TRINITY Float Above the Clouds…..”
“A Digital Confrontation: ONES Vs. ZEROS.”
ModernWhole™ is a collective of creatives and developers who specialize in brand strategy and design.
The MW Team studies and understands target markets. ModernWhole improves the way brands communicate with consumers & fans in the physical and digital marketplace.Gratitude, Giving, Education (SCHOOL, STREET & SELF), Investment, Motivation, Work that Looks/Sounds Dope, Work That Actually IS Dope, Humor, Cool Technology and Gadgets (Secret Sidegoal: “Star Trek Doors in the Home & Office..with the Open & Close Sound Effect”) , Philanthropy, Integrity, Innovation, Service, Building Platforms & Podiums and overall.. Aligning The Work with The Passion..and Enjoying Life.
For Additional Press Info… Contact press@mostcold.com
#ColdPOV. I Believe in 3 Principles:
MUSIC THAT MOVES.
Triple entrendre.

Energy, emotion and exposure are 3 keys to Movement.
Music is Life’s Soundtrack.
KeepMov.in
SICK & DELUSIONAL.
Viral Mindset.

Be SICK: Ideas are infectious.
Be DELUSIONAL: See things that don’t exist but act as if they do. #ColdPointofView
BE GRAVITY. ™
Brand Strategy Model
Brands are Planets. Gravity is the Most Attractive force in the Galaxy. Be that Force.
::: Movin’ from Seeds to Trees… And from these Trees we Eat :::
For Business / Booking Contact – Email: TALK@MOSTCOLD.COM
(For @MostCold, @ModernWhole or Project Press Information, Email: press@mostcold.com)






