Alverez the MostCold – Bio
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Born in New Orleans, Louisiana, Alverez is an American music producer, artist, songwriter, brand developer and entrepreneur . Founder of BooKoo Beats and MostCold Digital, he has delivered music production and branding projects for Keyshia Dior, NovaLoops, Jace Blain, Erin Stevenson, C.Y ur Highness and more. Through the MostCold Digital, Alverez and new artist, Ashley Forrestier, have executive produced and released 3 singles, “Who Dat (Going to The Superbowl)“, “Who Dat (Superbowl Victory Remix)” and “I Am Creole” , along with the 5-track Digital EP Release, “The Creole1Queen EP” in 2010.
ALSO SEE: BOOKOO BEATS – A SOUND DESCRIPTION.
MUSIC ( ATLANTA, GA )
Initially moving to Atlanta, Georgia for college, Alverez left school after two years and began Djing and producing under the moniker, “DJ Guapo”. Within that same summer, Alverez landed an internship at Flyte Tyme Productions in Edina, MN, operated by the Grammy Award winning production duo, Jimmy Jam and Terry Lewis. After the Flyte Tyme internship, Alverez returned to Atlanta and became the in-house producer for an independent label, SwiftKick Entertainment Inc. which was run by Desainte “Versi” Thomas and Preston “Gig” Elliott. They eventually started the production team, SwifTactics Beats and provided produced / developed for underground Atlanta acts such as Klone & Pastor Troy of D.S.G.B., 919 aka DrillaTean and TreGizl of the Get-iT-On Joneses. Outside of SwiftKick, Alverez worked with other underground acts from Atlanta, Georgia and Montgomery, Alabama, such as Black Ciza Sosay and Fatal Shot.
MUSIC ( HOUSTON, TX )
In 2004, Alverez to Houston, Texas to finish college and start the new production company, BooKoo Beats. Through a mutual friend, he met the Houston artists, BlackJac & Runna, who were members of the group. 16 Barz. He went on to produce and engineer the group’s mixtape, “We Be At It: Mixtape Vol 1″ and their debut album, “The Transition” under the moniker, “Coach”. He also connected with New Orleans native and childhood friend, Sleep the Skeema to produce and engineer various underground single releases including , “Keep Moving” & “Just Breezin’”. He also produced collaborative tracks between Atlanta and Houston artists: “Atown 2 Htown” & “Stay.Real.Trill”.
After a chance meeting at a retail electronics store, Alverez began development and production work with Atlanta / Houston artist, C.Y ur Highness. In 2008-09, C.Y released and performed several songs from his “Influential” Mixtape.
In 2009, after an uncanny Facebook glitch, Ashley Forrestier caught Alverez’s attention on the social network. The two connected immediately and began to collaborate on new musical material. They eventually formed the production / songwriting team, The MostCold, along with the hip-hop artist and songwriter, C.Y ur Highness. Their first performance as the MostCold took place in October 2009 at the PPR 101 – Prof
essional Public Relations Conference in Houston, TX.
In 2010, after several collaborations, Ashley began writing and recording material for her solo project.On Feb. 1, 2010, she released the Saints victory celebration single, “Who Dat (Going to the Super Bowl“. The song garnered the attention of local news, sports stations and magazines, which led to performances on KHOU-11 News and ESPN 97.5 The Ticket along with articles by Sister 2 Sister Magazine, and EartoDaStreetz.com. After the actual New Orleans Saint’s Superbowl Victory, they also released the follow-up remix entitled, “Who Dat (Superbowl Victory Remix)“.
On June 8, 2010, MostCold Digital released Ashley Forrestier‘s first official single, “I Am Creole” produced by the MostCold. The upbeat, Creole anthem pays tribute to her Creole roots through the use of Louisiana Creole folklore, culture & language. The song, “I AM CREOLE” was released on “The Creole1Queen EP“.
BRAND DEVELOPMENT
While working at Scott Gertner’s Skybar in 2007-08, Alverez met Houston entertainer, Erin Stevenson and Houston rap artist, J. Jonah, and as a result founded the company, Be Gravity, to begin offering digital brand development and social media strategy to the two budding Houston artists and other national clients.
In 2010, Be Gravity created a development alliance with Houston web design firm, MODERN WHOLE. Since then, the team has completed production & development projects for numerous clients including Youth entertainer, Jace Blain and 2010 XXL Magazine Eye Candy of the Year, Keyshia Dior.
PERSONAL / EDUCATION
Alverez was born and raised in the N. O. East section of New Orleans, Louisiana. As a teenager , Alverez moved to Minneapolis, Minnesota and attended Minneapolis North High School. Upon high school graduation, he attended Morehouse College in Atlanta, GA for two years before he leaving college to DJ and produce music. After educational stints at Georgia Perimeter College & Kennesaw State University, Alverez eventually moved to Texas to finish his colleges studies at the University of Houston. He was accepted into the prestigious Wolff Center for Entrepreneurship, which was ranked #1 Nationally in college entrepreneurship schools in 2008 & 2010. Alverez graduated from University of Houston with a BBA in Marketing and a BBA in Entrepreneurship.
Photo Credits (in order): (1) Be Gravity. , (2) Ben Guerra (courtesy of Lin Almanza)
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