The New Music Gatekeepers
I just read this interesting article about the new challenges to today’s music professional in today’s music industry. And you thought getting to A&R’s and managers was tough…
…. What about the 2010 Gatekeepers… Here’s an exerpt…
You’ve heard of “gatekeepers,” right? In decades past, the gatekeepers of the music industry were A&R execs at major labels, prominent artist managers, radio station program directors, music magazine editors, big venue talent buyers, etc.
You needed to get the approval of some of these “special people” to have half a chance at fame, fortune and success with your music. If they didn’t deem you worthy, you were damned to struggle in obscurity for the rest of your days.
I exaggerate to make a point, but that’s the power that many aspiring artists gave to these gatekeepers in the past. Sadly, many artists still grovel at their feet today.
But now there are new gatekeepers….
READ MORE @ The New Music Gatekeepers: Fans & Workload – MTT – Music Think Tank.
